Philadelphia Urges Residents To Be Tourists In Their Own City
The city of Philadelphia has launched a massive tourism campaign that invites people to come explore its many great attractions. Called “Pack Light. Plan Big. For Philly,” the campaign says that the city holds something special for everyone, from its iconic historical sites and museums to sprawling parks, gardens, and award-winning restaurants. The campaign, which will cost the city $3.5 million in total and is in its initial $2-million stage this spring, is unique for targeting a mostly local audience....