No The Term Carbon Footprint Is Not A Sham
It is the most recycled story on the internet: The 1971 notorious “Crying Indian” public service announcement shows how consumers are manipulated by big business. Heather Rogers described it in her book “Gone Tomorrow: The Hidden Life of Garbage” in 2006. We first wrote about it in 2008 and have been saying it ever since. Now, yet another article in Business Insider claims it inspired the oil companies to use the same tactic: to invent the “carbon footprint” to shift responsibility from the producers to the consumers, and points to a Mashable article called “The Carbon Footprint Sham....