We recently reported on a musical composition that you can only hear if your city is threatened by sea level rise. Drawing attention to the threat, however, is one thing. Doing something about that threat is something else entirely. 

And that’s what British band Massive Attack is looking to do, having commissioned the Tyndall Center for Climate Change Research to develop a roadmap for what a genuinely low carbon live music industry would look like. They are sharing it openly to promote best practices across the industry.

Consistent with a band that has explored many different musical styles and directions, the report they are backing up is not about simply buying carbon offsets or sourcing greener tour merch. Instead, it explores a rethink of many of the fundamental tenets of how live music operates.

Here’s how Tyndall Center researchers describe the challenge in the report: 

What that means in practice is revisiting a wide range of assumptions about how things have “always been done,” including:

  • Developing plug-and-play options at venues to reduce the need for heavy and unnecessary production freightSwitching shows to renewable energy sources that provide genuine additionality, incentivizing investments in new wind, solar and other technologiesPhasing out diesel-powered generators at festival shows, and replacing them with battery-electric and renewable optionsIncentivizing low carbon travel to concerts and festivalsWorking on smart routing to minimize travel, and exploring experimental options like electric freight or even chartered train travel Reducing reliance on air travel, including setting a sector-wide target of a post-COVID maximum of 80% of air miles compared to 2019 levels. (Yes, that does include eschewing private jets.)

The band is incorporating many of these practices into their 2022 tour, are also bringing on other collaborators:

Of course, it should be noted that Massive Attack has had considerable commercial success, and as such, has the luxury to rethink some of the fundamentals of how their tours operate. Indeed, many of the recommendations are more focused on large acts that cart around a lot of equipment and people. As with all aspects of sustainability, we should be careful not to place an undue burden on individuals and/or entities.

A perfect example is a band just starting out that has little choice but to participate in a fossil fuel-driven economic paradigm in order to make a living. Here too, however, Massive Attach are making it clear that fairness, inclusivity, and support are needed in order to make this a just transition: 

Now, as a ’90s kid who grew up near the band’s hometown of Bristol, England, I confess to some not insignificant bias on this story. Massive Attack provided a soundtrack to many formative moments in my life. So I’m delighted to see them taking a stance on one of the most formative challenges of our time.